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Research papers

Quality insights to solve a luxury problem

Luxury brands rely on carefully planned and executed marketing activity to appeal to the emotions and cultivate an image of exclusivity, but as their customers increasingly spend time with digital media, they must wrestle with decisions about whether...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Beth Uyenco, Alex Charlton, Olivier Goulet
Companies: Microsoft, Wavemaker
June 1, 2008
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Citation

Uyenco, Charlton and Goulet (2008a, June 01). Quality insights to solve a luxury problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-insights-to-solve-a-luxury-problem


Research papers

Why do some online communities work

Online research communities have been generating quite a lot of buzz recently. At the American Marketing Association's market research conference in September 2007, this was one of the primary themes, discussed by companies like General Motors who...

Catalogue: Qualitative 2007
Authors: Marco Vriens, Lee Eyre, Jamie Hamilton, Misia Tramp, Lisa Galarneau
Company: Microsoft
November 12, 2007
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Citation

Vriens, Eyre, Hamilton, Tramp and Galarneau (2007a, November 12). Why do some online communities work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-do-some-online-communities-work


Research papers

Lifestyles of the ad averse

This paper explores the attitudes and media behavior of consumers who claim to dislike advertising and therefore avoid their exposure to marketers' messages.From the findings a framework is proposed for evaluating advertising which strategists can...

Catalogue: WM3 2007
Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco
Companies: KANTAR TNS Malaysia, Microsoft
June 3, 2007
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Citation

Bennett, Ross, Willerer and Uyenco (2007a, June 03). Lifestyles of the ad averse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lifestyles-of-the-ad-averse


Research papers

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007
Authors: Caroline Vogt, Stuart Knapman
Company: Microsoft
June 3, 2007
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Citation

Vogt and Knapman (2007a, June 03). Personal web spaces and social networks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/personal-web-spaces-and-social-networks


Research papers

Do you know what's driving your brand?

One of the on-going frustrations marketers have expressed about brand tracking research is 'given these results, what action should I take?' In part, this frustration stems from the inability to predict behavior from attitudes and perceptions, but it...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Joseph Plummer, J. David Phillips
Company: Microsoft
June 18, 2003
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Citation

Plummer and Phillips (2003a, June 18). Do you know what's driving your brand? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-you-know-what-s-driving-your-brand-


Research papers

Microsoft

The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: David Crockett
Company: Microsoft
September 1, 2000
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Citation

Crockett, D. (2000a, September 01). Microsoft. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/microsoft


Research papers

A holistic approach to customer loyalty research

This presentation describes a case study conducted for Microsoft Denmark in 2002.The aim of the presentation is to describe the fruitfulness of involving internal relations of the client company when working with customer satisfaction, thus obtaining...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lars Bo Anderson, Christian Agger
Companies: Microsoft, Ulveman Explorative A/S
January 1, 2000
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Citation

Anderson and Agger (2000a, January 01). A holistic approach to customer loyalty research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-holistic-approach-to-customer-loyalty-research